The End

“Everybody thinks pop videos are glamorous but it is almost 100% full of bastards” Keith Richards.

I disagree as my pop video was pleasant, I had a good group of people to work with and we were all very aware of what needed to be done, so we all got on with it. However I did not work at the same level as him and therefore I may be wrong. But then again Keith Richard is a rock star and they are known to be very temperamental, so I am pretty sure I am accurate in saying that not 100% of pop video are bar-stewards. In fact my experience on a whole of the pop video has been testing but always interesting and challenging.

I have really enjoyed the creative process of this pop video and loved putting together and creating an idea and really bringing it to life, through the Digipak, the video itself and even this blog! This blog has explored everything from the research and development, the first pitch and ideas right through to the production/shoot day and the final result of the pop video. It has truly been a seven-month labour of love. However as much as it saddens me that this process is over and we will have to move on, it will bring me a slight joy to know I can finally put this project to rest.

It was not all smooth runnings along the way; we did run into a few problems. For example we had originally planned to have several band members into the video and have lots of shots of the band playing together, however unfortunately on the day we realised that the band members did not work as none of them could play any of their instruments and in fact were very uncomfortable in front of the camera. However we managed to make it work without them in the end.

If I was to do this project differently again I think I may have thought out a narrative element within the video as I think the video is quite plain on its own, however that may be because I have watched it through several times! I just think it would have been more interesting to explore the narrative of the lyrics and do something out with the black box set. Overall I have thoroughly enjoyed this project and I am sad to move on, although at the same time I am glad to put it to rest and move on to my future projects.