I created a powerpoint to address this question by exploring four key areas:
THE CONCEPT OF STARDOM THAT RICHARD DYER HAS DEVELOPED. I wanted to explore how we could use the ideas of a star, including being youthful and rebelious, and the two paradoxes to create a star and a brand.
THE IDEAS OF THE FILM THEORIST CARLSON, as he explores the idea that singers and bands are one or more of a commercial exhibitionist, a telivised bard or an electronic shaman. Our singer was the middle one of these with perhaps a touch of the last.
THE CONCEPT OF UNIVERSAL MYTHS THAT LEVI-STRAUSS ORIGINATED. Since our singer was exploring serious messages in her song i wanted to see how you could apply such big ideas to pop music.
SYNERGY. I argue in the slideshow that it is vital for the pop video to play of the magazine advert, to play off the digipak cover and all of them to work together to develop the brand of the singer.
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