The magazine advert is simply to put into magazines to help advertise and sell the album. We decided to stick with the front cover of the album as our magazine advert mainly because if we heavily advertise the cover of the album it will be recognised for its imagery. Relating back to Kuleshov everything we register is 70% visual therefore consumers will remember the album cover visually and if they see it in a magazine they will remember that image and by association remember the artist. However if we were to have changed the mage it might take the consumer longer to register the product we are trying to sell.
We made the magazine advert by getting the original image of a birdcage and creating the same look as the album cover. However we decided to add a picture of our artist to the advert to sell the brand more. As well as that we also added a list of all the tour dates and venues so that the viewer can buy tickets for the tour. The reason we advertise the tour in the magazine advert is because that is where the band makes the most money. We also added the ‘Island Record’ logo to establish again the record company and as well as that we added the website name so fans can buy tickets and help learn more about the artist and possibly buy merchandise.
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