Digipak: The Making Of

The Digipak is produced to sell the album. By producing a Digipak consumers can have something within their album to connect to the band, be it through the lyrics or through a small description of the band and their hobbies. By producing a Digipak the consumer feels closer to the artist and feels as though they have a more personal relationship with the artist. It helps to sell more albums. More importantly it is aesthetically pleasing instead of selling a plain CD case.

This is the Album Cover.

This is actually the middle two pages of the Digipak but as you can see they piece together.

This is the back of the album cover.

We produced the Digipak by looking through a range of pictures we had taken of our artist and o our set and after a lot of deliberation we decided to produce a cover with the image of the birdcage on the front. This is because it is not to over the top but it is simple enough to catch somebody’s eye. The idea was to help sell the single off the album that would be the original selling point of our artist. So by association they would see that the band that has an album with the song “Bird Song” on it might have a connotation of a birdcage and therefore pick up the album. We decided to add smoke to give the cover a more mysterious, edgy look. This is to enhance the image of our artist as unique and edgy. As for the inside of the Digipak we decided to show the artists face and also show the lyrics of the song. This is so that a consumer can learn the words of their favourite songs and if they go to any of the concerts they will be able to sing along. As well as that we also put in music notes shaped liked birds, again to reinforce the ‘Bird Song’ as the first single off the album. For the back of the album we wrote our all the copyright information and found the island records logo online to stick on the back as well. We did have to change the colours to blend it with the album and as well as that we also added a barcode for authenticity.